For years, Dr. Jen has only done liquid foundations as custom blends, where she matched your skin tone. However, it is super difficult to custom blend foundation for someone who is far away, so she is creating a line of foundation shades based on the most popular custom colors. NOTE: we are releasing the first few shades today, with more being added all the time, so if you don’t see your shade yet, don’t worry!
This foundation is fairly opaque, but feels very lightweight on the skin. Dries to a slightly powdery finish and lasts all day. Add on a translucent powder for $15 or a matching powder for $20! (Coming soon: add on a matching concealer!!)