Stretch Armstrong Stretch Mark Prevention Cream is our newest addition to our amazing products for babies and moms! This treatment, when used during pregnancy, will work to strengthen and moisturize skin, while also stimulating collagen synthesis. This product has been a 'secret menu' item for years, and every mom-to-be that has used it has been THRILLED with the results. Don't wait till it's too late! Stretch marks are really hard to get rid of without medical intervention once they're formed (and sometimes even that doesn't work), but if you are actively fighting them before the damage has a chance to occur, you can definitely prevent/minimize the formation of stretch marks. Available with fragrance or fragrance free.